Social Search

Search is considered an individual’s activity on Internet. But that may change sometime soon in near future.
A NYT article describes a project at Microsoft that may change this. This project is lead by Dr. Meredith Rigel Morris.

“Web search is usually considered a solitary activity,” Dr. Morris said. “But many tasks can benefit from joint searching.”

She notes that people have always collaborated informally in searches, watching over a friend’s shoulder and suggesting alternative search words, for instance, or dividing tasks and then e-mailing the most promising Web sites to one another, along with comments. “But these joint search behaviors aren’t directly supported by standard tools,” she said.

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