One of the key buzz word emerging in 2006 was ‘Long Tail’. This makes people think that Long Tail is important. No doubt that in many applications, less popular content may add up to become significant. ANd for many businesses this is important to keep in mind. But this is also misleading to many young entrepreneurs.
It is important to realize that most content that is part of the long tail is created by people who really would rather be labelled as Head rather than the long tail. People creating long tail content — or being part of the long tail — are really working thier way to become the head. This is important to keep in mind for two reasons. Simply, once a long tailed person is clloser to the head, their a major change in behavior. Also, in many cases people visiting sites with long tail contet are really there in search of content in the head or that is close to head. ANd because they are already there, they would not mind looking around for the tail.