I heard from multiple sources including Michael Parekh and Bradley Horowitz (see his blog) that Upcoming and Flickr are going to make it easy to post each other’s content. Well, that was expected to happen. It does show the importance of experiential components in Events. Upcoming seems to be a growing calendar of events (see www.upcoming.org ) and is owned by Yahoo! and Flickr is one of the hottest photo sharing site ( www.flickr.com ) also owned by Yahoo! — no wonder they will cross-post content whenever possible.
This is important that it happened and it is good for the field. It recognizes that having just calendar of events for popular and ‘folk events’ is not as attractive as it may sound at the first thought. Eventful has been another company (www.eventful.com ) in this space. By bringing photos with events, the appeal of both increases.
I must mention — in the spirit of transparency — that I am co-founder of SEraja (www.seraja.com) where we are very interested in making events (not only calendar of events) much more experiential. This site is getting ready to be launched in about a month. You can visit the site — but it is still going through many major changes.
Overall, Yahoo! has taken a good step by bringing these two sites closer.