TATA continues with his successes in automobile industry. This announcement of their unveiling of their Rs 1 Lakh (about US $2.5 K) car reads more like unveiling of Kohinoor diamond — all security and secrecy. Impressive marketing hype.
TATA and Rs 1 Lakh Car
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Today, TATA is the most successful automobile industry. It produces a variety of automobiles with new and advance technologies. Now, they are going to launch a car of Rs.1 Lakh which is the affordable price compare to others. Many people have a dream to buy car. Launch of this new automobile will give their business a new turn.